Just Get Started – Michelle Mitchell


Michelle Mitchell

"Just Get Started"

Episode #53

Listen or download audio podcast below show highlights & pictures. 

Michelle Mitchell

Michelle’s passion for kombucha started over a decade ago and led to her co-founding Humm Kombucha with Jamie Danek. She is the primary keeper and driver of Humm’s amazing culture and brand ethos within their staff-centric organization as well as overseeing brewing methods and ensuring that the taste profile of Humm’s kombucha is both excellent and consistent. She believes her mission is to bring love and light to the world and is instrumental in creating an air of positive energy and forging a culture of joy and freedom at Humm.

Highlights of Michelle's show include...

Starting Kombucha Mama in 2009 with Jamie Danek

Meeting her business partner on the tennis courts

Chief Cultural Angel of Humm

Making kombucha at home

Renaming Kombucha Mama to Humm Kombucha

Using love to guide the business and the staff

Helping other kombucha companies build their business

Facing divorce with grace when it was hard to put one foot in front of the other

Making kombucha as accessible as possible

The health of the business more important

Building and opening the first kombucha tap room in the country

Creating and adding new flavors

Believing in the innate goodness of people

256 bottles of kombucha in the closet

What's kombucha really good for?

How Michelle's mother in law got her started on kombucha

Planting your seeds and letting them grow with love and integrity

Just go for it and don't worry about the details

And much, much more....

Surround yourself with really smart people


Michelle Singing




Co-Founders Michelle & Jamie


Humm Kombucha


Original Kombucha Mama


Michelle with her kids


Michelle's son making kombucha at home


Skiing with her kids at Mt. Bachelor

Michelle's Links & Resources

Website: Humm Kombucha

Facebook: Humm Facebook

Instagram: Humm Instagram

Twitter: Humm Twitter

YouTube: Humm YouTube